Profile 10 · Cebu, Philippines
Bamboo craftsman · Son · Family entrepreneur
A different kind of future
Jerenel, 37, lives with his parents in Cebu, Philippines, where he makes bamboo furniture alongside his father. It wasn't always his plan. He originally trained to become a commercial seaman, a career that could have provided greater financial opportunities but would have required him to spend months away from home. Ultimately, he decided that being close to his family was more important.
Skills passed down
His father taught him how to make furniture from bamboo when he was young. As his parents grew older, Jerenel took on more responsibility for the family business. Today, they continue to work together, making beds, chairs and other furniture depending on customer orders. He typically receives around three orders each week, with customers either collecting their purchases or paying a small fee for delivery.
A way to stay
Jerenel has become an accomplished craftsman and enjoys the work. With the help of a micro-loan through Lendwithcare, he has been able to purchase materials in larger quantities, reducing costs and improving the efficiency of his small business.
Family plays a central role in Filipino culture, and Jerenel's decision reflects those values. While working at sea might have offered greater financial rewards, the furniture business provides him with an income while allowing him to remain close to his parents.
Choosing family
Success for Jerenel isn't necessarily about expanding his business or earning more money. It's about having the freedom to make a living on his own terms, continuing a trade passed down from his father, and being present for his family.